Head of Demand Validation, New Bets

Responsibilities

Owning demand validation for one B2B bet at a time, including building the target list, pipeline, pitch and materials, running discovery with decision-makers, and delivering an evidenced verdict on who buys, at what price and why. Landing the first paid pilot or design partner, turning rejection reasons and segmentation into product decisions with product and engineering teams, and returning buyer economics that support a business case.